The Big question is whether to handover your business to those SEO companies or not ? Lets Find out..
Tons n tons of tools are available for optimizing a webpage be it for checking duplicacy, keyword density, anchor & other tags etc. and to go for the right tool can be quite difficult, in case of a paid tool, isn’t it ?
- PAID Tools
- FREE Tools
Choice is your’s !!
“The GOOGLE World” Though some of these paid tools like “Google Adwords” would fetch you instant results for keywords that you are willing to promote in your niche. PPC (Pay Per Click) is the way to GO!!
Google Adwords provides a brilliant tool that is, Keyword Tool that helps you find most highly searched keywords and the CPC (Cost Per click) for that keyword to get it on First Page of Google Search results.
So why not go for it, if you have sufficient budget to run those ads and campaigns. This is the best and easiest way to fetch traffic and ranking, you get instant results no matter how strong the competition is…
Now lets see how Google Analytics can help ? Another tool that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay per click networks, email marketing and digital collateral such as links within PDF documents.
Still thinking ??
Still requiring more details, need to get specific details on how a particular keyword is performing, use the Google Webmaster Tool.
Google Webmaster Tool shows traffic for each keyword separately; it gives more information about website performance according to Google search query.
This tool lets you:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
- Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
- List internal and external pages that link to the site
- Get a list of broken links for the site
To be CONTINUED… weird isn’t it, but that’s the way to GO !!!